往前一點EP06｜你有影響力，還是平台准你有影響力？｜數位佃農的品牌經營
如果有一天，帳號還在、粉絲也沒少，你發的內容卻沒人看見，你還剩下多少影響力？我們努力經營社群，以為粉絲和流量都是自己的資產。但決定誰能看見你、內容能傳多遠的權力，始終握在平台手上。Meta、Google 這些科技公司，就像數位世界的領主；我們生產內容、吸引觀眾，也替它們累積資料與收益。流量再高，仍可能只是暫時賺得比較多的佃農。
我走過自媒體的輝煌，也把影響力變成營收。這兩年，演算法與 AI 的變革讓我重新思考：方法愈容易被複製，有效期限就愈短。你經營了十年，平台也沒有答應讓你一直成功。它改變規則時，優先服務的，終究是自己的利益。
這一集《往前一點》，我想談兩種經營選擇：要不極度的「渣」，哪裡有流量就往哪裡去，搶時間差與紅利；要不極度的「一致」，讓人知道你的風格、判斷與價值，接受累積信任需要時間。追逐爆款能留下什麼？數字冷清時，又怎麼分辨自己是在深耕，還是不願調整？否則趕流行趕到最後，連自己原本做什麼的，都得回去看一下自我介紹。
而我持續辦實體課、做顧問與教練，就是要和真正需要我的客戶直接接觸，讓專業在現場接受檢驗，也建立能繼續聯繫的關係。我們也會談，如何保存自己的內容與資料，留下直接連接受眾的管道，逐步拿回能掌握的部分。
如果你也在經營內容、專業或事業，這一集想陪你重新問：當平台不再推薦你，還有多少人知道去哪裡找你，又為什麼願意來找你？
#一天聽一點 #往前一點 #數位佃農 #品牌經營 #裘凱宇
【實體課程】《學「思」：高難度對話的策略思考》
上課日期：12 /12 (六) 、12 /19 (六) (2個週六，共2天實體課程)
課程地點：WensCo文心會議室-松竹館
(台中市北屯區南興三路317號；近松竹車站&捷運站，步行約120公尺，兩分鐘即可到達）
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Apple Podcast：https://reurl.cc/MWk7M3
Spotify：https://reurl.cc/KEr62j Receive SMS online on sms24.me
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