ProductTank Auckland: A Manifesto for the AI journey
How do you go from AI proof of concepts in your organisation to embedding AI in your operating model without creating chaos or ending up in a dark place? Rebecca and Duncan will give an overview of ezyVet’s AI implementation journey, and then Anthony will introduce the Makers Manifesto, a set of values and principles developed globally for organisations who are on this journey.In the first part of this talk, Rebecca Kemp and Duncan Crawford from ezyVet (part of IDEXX Software) will share how their product, engineering, and UX teams are rethinking product development in the age of AI — moving from "1,000 blossoms bloom" experimentation to a deliberate approach built on tooling, capability-building, and a shared cross-functional framework. Expect real examples of what's working, like building PRDs directly from Claude transcripts, alongside an honest look at the role ambiguity and anxiety this shift creates, and how they're leading through it with clarity and optimism.
Following this Anthony Marter will introduce the Makers Manifesto (https://makersmanifesto.org/) - a global collaboration created by 45 product leaders from around the world which makes a statement on what good looks like for an AI enabled product making organisation. He’ll tell the story of how this came to be from, wrangled from the opinions of global leaders like Martin Eriksson, Christina Wodtke and Matt LeMay, and how it has a uniquely Aussie and Kiwi flavour.
Massive thanks to IDEXX for hosting and sponsoring this event.
About our speakers
Rebecca Kemp
https://www.linkedin.com/in/rebecca-kemp-01588a48/
Rebecca is Head of Product for ezyVet at IDEXX and a product leader with 15+ years of experience across SaaS, fintech, analytics, and enterprise technology. She has led product teams at IDEXX, Quantiful, and EROAD, and been a Project Manager at Goldman Sachs and ASB. Passionate about product leadership and community building, Rebecca founded the global IDEXX Product Guild. Rebecca also serves as a Board Observer for pharmAgent, supporting innovation in the health technology sector.
Duncan Crawford
https://www.linkedin.com/in/duncan-crawford/
Duncan leads AI strategy across ezyVet’s clinical domain. 10+ years in product, with senior roles in tourism and pricing logistics before moving into veterinary software. Outside work, he builds apps, plays with Python, and uses AI to see what’s possible.
Anthony Marter
https://www.linkedin.com/in/anthonymarter/
Anthony is the Chief of Staff for Product at Auror and has over 15 years of experience building, growing and leading product practices across B2B and B2C tech organisations. A long-time champion of the New Zealand product community, he has organised the ProductTank Auckland meetup for over a decade and co-founded Product Aotearoa five years ago to connect and support product professionals across the country. Receive SMS online on sms24.me
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