How I Automate SEO Cannibalization With Claude Code (FREE Prompt)
👉 Grab the FREE cannibalization audit build prompt from the video and run this on your own site: https://social.semrush.com/4yp0XFFOn any site of decent size, a few posts end up competing for the same keyword, and Google splits traffic and authority across them. That's keyword cannibalization. SEO/AEO consultant Usman Akram builds a Claude Code workflow that audits an entire site for it and returns a spreadsheet telling you which pages to merge, redirect, differentiate, or leave alone.
In this video, we cover:
• What keyword and search intent cannibalization is
• A four-condition rule for detecting real cannibalization, so you don't act on pages that are ranking fine
• How to map each root cause to the right fix: merge and redirect, differentiate, rewrite titles, or fix internal links
• How to pick the winner page and score severity so you only fix the cases worth your time
• Turning your own logic into a single build prompt for Claude Code
• Connecting Google Search Console, Google Sheets, and the Semrush MCP
• Running the audit in plan mode and reviewing the finished spreadsheet
Resources mentioned:
📎 Free build prompt — create a copy: https://social.semrush.com/4ii7v4m
📎 Semrush API — how to connect: https://social.semrush.com/4gTyrF7
📎 Semrush MCP — how to set up: https://social.semrush.com/4cwTQ5J
🕒 Chapters:
0:00 – What keyword cannibalization is
0:48 – Cannibalization explained with an example
2:00 – Search intent cannibalization
2:53 – What cannibalization costs you
4:15 – How the fix works: merge and consolidate
5:03 – When it looks like cannibalization but isn't
5:54 – The detection logic: four conditions that must all be true
9:50 – Designing the workflow in Claude Code
11:09 – Mapping each cause to the right action
13:38 – How to pick the winner page
15:33 – Severity scoring and prioritization
16:27 – Turning your logic into a build prompt
17:58 – What data feeds the audit
19:58 – Prerequisites: enabling the Google APIs in Google Cloud
23:33 – Connecting the Semrush MCP
24:56 – Building in Claude Code
26:05 – Walking through the build prompt
29:06 – Running it in plan mode and answering Claude's questions
33:57 – Reviewing the plan and its checkpoints
36:06 – Letting Claude run autonomously
38:18 – Reviewing the finished spreadsheet
44:10 – The takeaway: keep the logic in your hands
45:23 – Wrap-up and next steps
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