The Content Google Rewards in 2027 (That AI Can’t Copy)
👉 Turn topic ideas into SEO-ready articles using the Semrush Content Toolkit. Try it free for 7 days: https://social.semrush.com/4Amz2anBrian Dean spent 47 hours studying sites that are growing fast in Google, including Gumloop and HouseFresh, and found the same pattern: their content is written from first-hand experience. The Backlinko & Exploding Topics founder explains why Google's E-E-A-T guidelines and searchers tired of generic AI answers both reward this, then shares four steps to apply it, from the "meat and potatoes plus insight" approach to hiring a plumber to write about unclogging a toilet.
In this video, we cover:
• How to combine a clear structure with first-hand experience
• Why Google's E-E-A-T guidelines reward demonstrated experience
• What Gumloop and HouseFresh do differently in their content
• Why subject-matter experts should write or shape your content
• How to make expertise visible with screenshots, photos, and tests
• How to add a real point of view without forced hot takes
Explore more:
📎 Create content that ranks in Google and AI search with this free course: https://social.semrush.com/4BLq7ki
📎 Learn how E-E-A-T affects your rankings: https://social.semrush.com/3WUE6Er
🕒 Chapters:
00:00 Intro
00:17 How Gumloop writes from real experience
01:52 HouseFresh and the human-first pattern
02:26 Why first-hand content ranks right now
03:38 Step 1: Combine structure with experience
04:59 Step 2: Hire experts, not just writers
06:14 Step 3: Make expertise visible on the page
06:53 Step 4: Include a real point of view
07:51 Next steps
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