How NOT to Build a Brand (But Everyone’s Doing It) w/ Jodie Cook | The Futur Podcast Ep. 352
🔥 Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/joinIn this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.
We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.
What You'll Learn:
✅ The real definition of personal brand (and why most people get it wrong)
✅ How to grow a personal brand that prints money and makes meaning
✅ The myth of virality vs. true influence
✅ Why you must “explode the box” to find your voice
✅ How Jodie aligns her brand with purpose, fitness, and freedom
In This Episode:
(00:06) – Embracing Authenticity
(00:30) – Understanding Personal Branding
(08:37) – The Value of Personal Branding
(16:00) – Breaking Free from the Box
(22:05) – Exploring Personal Identity and Societal Expectations
(27:35) – Finding Your Creative Stack
(35:16) – The Intersection of Personal Growth and Community
(41:41) – Exploring the Intersection of Passion and Profit
(47:39) – Embracing Mistaken Identity
(54:02) – Embracing AI for Fitness and Performance
(59:06) – Finding Your Personal Brand
(01:01:50) – The Journey of Self-Discovery
What Jodie Does & How She Does It:
Jodie Cook helps creators and founders develop magnetic personal brands rooted in authenticity, clarity, and contribution. She’s sold a business, built another, and continues to redefine success through writing, fitness, and strategic brand thinking.
Through writing (Forbes, books, and newsletters), speaking, and coaching, Jodie empowers others to play their biggest game—by first figuring out exactly who they are.
🔗 Connect with Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
🔗 Connect with Chris:
https://www.instagram.com/thechrisdo
https://www.linkedin.com/in/thechrisdo/
https://thefutur.com/
https://x.com/theChrisDo
#JodieCook #PersonalBrand #ContentCreation #DigitalIdentity #BrandBuilding #AuthenticBranding #ContentStrategy #CreativeLeadership #EntrepreneurMindset #PurposeDrivenBusiness #Storytelling #BrandPositioning #OnlineAuthority #InfluenceMarketing #SocialMediaStrategy #DigitalInfluence #CreatorEconomy #BrandGrowth #ThoughtLeadership #MindsetMatters #SelfDiscovery #BusinessClarity #InfluenceStrategy #GrowthMindset
🔎 Get access to resources for FREE here: https://www.thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
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https://thefutur.com/recommendations
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
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Host: Chris Do (Bald Asian Guy Talks About Business)
Produced and Edited by Rich Cardona at UNFLTR
personal branding frameworks, content marketing strategy, audience connection, digital identity, branding in the creator economy, social media influence, brand equity, mindset mastery, online visibility, brand value creation, purpose-driven entrepreneurship, storytelling for growth, creative leadership, audience trust, digital reputation, media strategy, content leverage, growth psychology, personal brand stack, effortless content, brand amplification, reputation building, niche authority, influence economy, digital storytelling, content authenticity, visionary branding, meaningful marketing, brand-driven monetization, value-based influence. Receive SMS online on sms24.me
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