How Stage Is Building India's Netflix?
0:00 Intro1:27 Finding the Gap
5:47 Sponser
6:45 Stage’s Positioning
11:24 Scale & Future Growth
13:01 Final Thoughts
India has 60+ crore OTT users, but only a small fraction pay for content — and one big reason is language. While most major platforms cater to Hindi and English speakers, millions of Indians speak dialects like Haryanvi, Bhojpuri, and Rajasthani, with almost no high-quality content in their native tongue.
That’s where Stage steps in. Founded by the team behind WittyFeed, Stage is building a hyperlocal OTT platform that delivers premium content in Indian dialects — starting with Haryanvi, and now expanding into Bhojpuri and Rajasthani.
From validating demand and creating low-cost, high-impact content, to building strong grassroots creator networks and optimising for rural mobile users — Stage is showing how hyperlocal can scale.
But with just ₹180 crore in ARR and newer markets still untested, can Stage grow 20-30x and truly compete with Netflix and Hotstar? Let’s find out in this case study.
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