Can prediction markets turn World Cup betting into the next big business?
Prediction markets in the United States are allowing people to bet on almost anything, from elections to sporting events. As interest grows ahead of the FIFA World Cup, companies are hoping to attract a wider audience by offering new ways to predict match outcomes and tournament results. But are sports fans ready to embrace prediction markets over traditional betting platforms?Al Jazeera’s Phil Lavelle reports from Miami, where he spoke to people to find out whether prediction markets have what it takes to win over World Cup fans.
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