Market Research का सम्पूर्ण ज्ञान | Strategy Seekho by Dr Vivek Bindra

Before you launch a new product, capture a market, or run a campaign – one question decides your success or failure: Do you truly understand your customer and market?
In this detailed episode 34th “Strategy Seekho By Dr Vivek Bindra”, Founder & CEO of Bada Business Pvt. Ltd., reveals the 5 most powerful Market Research tools that every business owner, startup founder, and entrepreneur must know.
With real-life case studies of global brands like Reliance, Tata Zudio, LEGO, Old Spice, and Starbucks, you will learn how billion-dollar companies use Market Research to predict demand, identify gaps, and design winning strategies.

✅ What You Will Learn in This Video:
🔹 1. Primary Research – Direct insights from your customers through interviews, surveys, and focus groups. Learn how brands like LEGO discovered untapped opportunities by listening to mothers and children.
🔹 2. Secondary Research – This helps businesses like Zudio understand buying power across income groups in India.
🔹 3. Brand Research – Measure brand awareness, loyalty, advocacy, and customer perception. Learn how to build a brand people trust and are willing to pay more for.
🔹 4. Campaign Effectiveness Research – Discover how Walmart transformed its brand image and revived footfall through smart research.
🔹 5. Purchase Path Research – See how Maruti and Old Spice used this method to close gaps in their customer experience and boost sales.
Real-World Case Studies You’ll Discover:
Reliance & Dhirubhai Ambani’s MTD Formula → How Market Size, Total Demand, and Margin Analysis helped Reliance capture 60% market share in synthetic fibers.

Tata Zudio → How affordable fashion disrupted Tier 2 and Tier 3 cities by offering “Zara-like style at local prices.”
LEGO → How market research shifted 45% of girls from dolls to LEGO toys within a year.

Old Spice → How a dying brand reinvented itself by listening to its customers and increasing sales by 27% in one quarter.

Starbucks → How mystery shopping ensures consistent customer experience across 757+ stores worldwide.

This isn’t just theory – this is Market Research explained with practical, step-by-step business lessons.
If you are a startup founder, business owner, or aspiring entrepreneur, this episode will give you the complete knowledge of Market Research to build, grow, and scale your business.


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