Entering ASEAN Markets: What Actually Works? | ASEAN Expansion & Market Entry
Expanding across Southeast Asia takes more than a strong business model. Understanding local markets, regulations, customer behaviour, partnerships, and cultural differences can make all the difference.In Panel 6 of the Entrepreneur APAC Capital & Scale Summit 2026, experienced founders and investors explore the practical realities of entering and scaling businesses across ASEAN.
The panel features Vinnie Lauria, Founding Partner, Golden Gate Ventures; Michael Blakey, Managing Partner & Co-Founder, Cocoon Capital; Oswald Yeo, Co-Founder & Executive Chairman, Glints; Dr. Matt Kan, Founder & CEO, Chiropractic First Group; and Raunak Mehta, Co-Founder & CEO, Igloo, with Allen Chng, Vice President of Strategic Development and Operations, Insignia Ventures Partners, moderating the conversation.
In this panel, explore:
• Market-entry strategies for ASEAN markets
• Local partnerships vs direct market expansion
• How businesses can adapt to regulatory and cultural differences
• Lessons from expanding across Indonesia, Vietnam and Thailand
• Building products and strategies around local market needs
• Common challenges in Southeast Asian market expansion
• What it takes to build sustainable regional growth
From choosing the right market-entry model to building strong local partnerships, this discussion offers practical perspectives on navigating one of the world's most dynamic business regions.
▶️ Watch the full panel for insights on ASEAN expansion, Southeast Asia business, market entry strategies, startup growth, and regional expansion.
Subscribe to Entrepreneur APAC for conversations with founders, investors, business leaders, and innovators shaping the future of Asia-Pacific.
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