Desde cocinas rurales hasta millones de pantallas, los creadores mayores inspiran a jóvenes chinos

En las redes sociales chinas, no solo son los jóvenes influencers los que llaman la atención. Personas mayores de 70, 80 e incluso 90 años, están obteniendo millones de seguidores. Sus momentos cotidianos atraen a audiencias jóvenes y están transformando la forma en que las generaciones se conectan en la era digital.

En la provincia de Shaanxi, en el norte de China, la abuela Qinba, de 76 años, ha atraído a más de dos millones de seguidores compartiendo sus rutinas diarias. Más allá del reconocimiento, su historia también se ha convertido en oportunidades económicas. Uno podría preguntarse: ¿cómo puede un contenido tan simple captar tanta atención e incluso generar ingresos reales? #Biz #EconomíaChina

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