Singer’s Founder & New CEO Explain Why Analog Cars Still Matter
In this episode of MotorTrend’s The Inevitable, we visit Singer Vehicle Design’s headquarters in Torrance, California, for an in-depth conversation with Singer founder Rob Dickinson and CEO Raj Nair, former Ford executive and Multimatic leader.The discussion spans how Singer scaled without sacrificing craftsmanship, why quality trumps speed, what it takes to run a low-volume automotive manufacturer, and why analog driving experiences still matter in an EV-dominated world. Rob and Raj also share insights on hypercars, motorsports, customer obsession, and Singer’s future—from Porsche 911 restorations to Willow Springs Raceway.
0:00 – Welcome to The Inevitable
2:10 – How Raj Nair Joined Singer
3:45 – Scaling Singer Without Losing Quality
6:15 – Building a Low-Volume Manufacturer from Scratch
9:20 – Why Quality Slowed Production (On Purpose)
12:30 – “Curating the Want”: Why Singer Exists
15:15 – Designing for Yourself vs. Designing for the Market
18:00 – Motorsport, Ford GT, Valkyrie & AMG One
21:30 – Singer vs. Hypercars: Experience Over Lap Times
26:30 – Why Singer Cars Feel Different
30:00 – Leadership, Culture, and Avoiding Committees
36:10 – The Future of Singer & Willow Springs Raceway
43:20 – Analog Cars in an EV World
59:20 – Why Passion Still Beats Performance Numbers
1:05:20 – What’s Next for Singer
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