How This Local Gym Beat the Global Competition Next Door
Find out the framework we used to scale this gym and convert leads into real memberships.*Grab the prompts here and see what Loop Marketing can do for your business:*🔗 https://clickhubspot.com/5v6n
Fix Your Funnel is a series where host Oren John helps brands struggling with marketing strategy at key stages of their growth using HubSpot’s Loop Marketing playbook. Oren visits businesses to learn their pain points then shares the playbook to turn all those moving parts into a momentum-building system and fuel for unprecedented growth…using the Loop framework that works for any business.
In this episode, we meet Cody Remness, co-founder of Allegiate Gym, and introduce him to Loop Marketing. Allegiate built one of the top strength training gyms in Southern California, but hit a growth ceiling when major competition moved in across the street. Here's how the Express stage of Loop Marketing gave Cody the framework to optimize his marketing funnel, stand out from the competition and convert new leads into real members.
Timestamps:
00:00 Allegiate Gym vs Equinox
01:37 Allegiate's Value Proposition
2:33 Focusing on the Express Stage (Loop Marketing)
3:14 Express Stage - Creating an ICP
4:02 Express Stage - Creating a Style Guide
5:13 Meta Ads Strategy
7:20 Express Stage - Generating Campaign Concepts
13:06 The results of Loop Marketing
15:46 Key Takeaways from Loop Marketing and next steps
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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