The Complete Guide to Using Claude for SEO (Skills, MCPs, Claude Code)
👉 Connect the Semrush MCP for Claude and pull live keyword, ranking, and backlink data into your workflows: https://social.semrush.com/4ibhdVZIf you already know SEO, the newer layer around it can feel unfamiliar: Claude, skills, MCPs, and automation. Most guides cover Claude in general without connecting it to real SEO work. In this video, Usman Akram walks through the three main ways he uses Claude for SEO (skills, MCPs, and Claude Code) with real-time demonstrations of five real use cases.
In this video, we cover:
• The three ways to use Claude for SEO: skills, MCPs, and Claude Code
• How to build any Claude skill
• How to conduct topical authority gap analysis
• How to find intent-based keyword research with the Semrush MCP
• How to conduct a ranking drop forensic audit
• How to turn one report into Slack, Linear, and Notion actions
• How to conduct an internal linking audit at scale in Claude Code
• When to reach for a skill, an MCP, or Claude Code, and how to keep token usage down
Resources mentioned:
📎 Free Claude Skill to identify content quick wins — save as .md and upload to Claude: https://social.semrush.com/4iKlDmU
📎 Semrush MCP: https://social.semrush.com/4iIkXym
📎 Semrush API: https://social.semrush.com/4gLRMbf
📎 Google Cloud Console, for enabling APIs: https://social.semrush.com/4gOS2Gu
🕒 Chapters:
0:00 Who this video is for
2:36 The three ways to use Claude, and what skills are
8:42 Use case 1: Topical authority gap analysis
15:27 Use case 2: Content quick wins (free Skill)
22:52 What an MCP is and connecting the Semrush MCP
24:48 Use case 3: Advanced keyword research
31:18 Use case 4: Traffic-loss and ranking-drop forensic audit
34:03 What Claude Code is and when to use it
43:03 Use case 5: Internal linking audit
1:02:14 When to use skills vs MCPs vs Claude Code
1:11:20 Wrap-up and next steps
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