How I Write A Pitch That ACTUALLY Lands Coverage
👉 Find the right journalists, pitch them personally, and track every mention in one place with Semrush Digital PR tools — try FREE for 7 days: https://social.semrush.com/3SUnMlEIn this video, Tamara Sykes draws on 10+ years of PR experience to share three questions to run every media pitch through before sending — and shows the template that lands her coverage.
What's covered:
• How journalists really treat PR pitches
• Question 1: Is this actually a story, or just company news?
• Question 2: Why this journalist, and how to show relevance fast
• Question 3: Why now, and why most pitches miss this one
• Before-and-after: the bad way and the good way to pitch a survey
• The details that help a journalist decide the story is worth covering
🕒 Chapters:
0:00 Why most media pitches never get a reply
0:52 Think like a journalist
1:21 Question 1: Is this actually a story?
2:45 Question 2: Why this journalist?
3:54 Question 3: Why now?
4:37 Steal this template
6:34 Recap: the three questions to run every pitch through
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