How to Set Up Your Instagram Business Account
Transform your Instagram business profile from confusing to converting with this complete setup guide for small businesses and entrepreneurs.*Download your free Instagram for Business Guide with bonus content creation templates and checklists.* 🔗 https://clickhubspot.com/556153
Is your Instagram profile losing customers instead of attracting them? Fix the #1 mistake small businesses make on Instagram with this complete setup guide.
In this tutorial, I'll walk you through the exact Instagram Business Profile setup that transforms confused visitors into paying customers. Whether you're running a local business, online service, or product-based brand, this step-by-step guide covers everything you need to optimize your Instagram for business success.
WHAT YOU'LL LEARN:
✓ How to fix the common Instagram red flags that make customers leave
✓ Professional account setup with all the right business tools
✓ Creating a bio that converts (plus the simple 3-part formula)
✓ Branding essentials: colors, fonts, and visual consistency
✓ Content strategy that works (3 post themes that never fail)
✓ Setting up Instagram Shopping to sell directly on the platform
✓ Building authentic community and brand trust
✓ Which metrics actually matter for business growth
✓ How to audit and optimize your profile weekly
TIMESTAMPS:
0:00 - Intro: The Instagram Mistake Costing You Customers
0:52 - Business Instagram Red Flags to Avoid
2:16 - Step 1: Profile Foundation & Optimization
3:58 - Step 2: Branding Your Instagram Profile
5:00 - Step 3: Content Strategy That Converts
8:06 - Step 4: Setting Up Instagram Shopping
8:55 - Step 5: Building Community & Trust
10:30 - Step 6: Understanding Instagram Metrics
11:50 - Before & After Transformation With Next Steps
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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