Why You Should Start Before You’re Ready | Wande Thomas | TEDxAbuja
Wande Thomas challenges the fear of failure that stalls progress.By embracing failure as a refining process, he positions experimentation as the path to taste, clarity, and excellence. With AI lowering barriers to entry, he emphasizes collaboration and speed over waiting for readiness as the path forward. Wande Thomas is the Founder and Creative Director of Urbangidi, a leading African creative media and film company that houses Madeaux Africa (Menisms, Peeker) and Urbangidi Showtime. A storyteller, communications expert, and acclaimed TV and film director, he has
shaped some of the continent’s most impactful modern stories. His filmography includes Lara of Lagos, Napped, The Smart Money Woman (Season 2), Under the Influence (Showmax Original,
2024), and Close of Business (Africa Magic, 2025).
Before film, Wande crafted campaigns for major brands and produced Falz’s globally recognized video This is Nigeria. He fuses creativity with structure, applying people, process, and technology to storytelling. A firm believer in African self-sufficiency, Wande uses film and media to reimagine the modern African identity. His work sits at the crossroads of creativity, culture, and strategy, challenging brands, audiences, and
creators to think deeper about who we are and what we can become. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Receive SMS online on sms24.me
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