How a 100-Year-Old Company Became an Innovation Leader with Correct Craft CEO Bill Yeargin
Join us for an exclusive conversation with Bill Yeargin, CEO of Correct Craft, as he shares his remarkable innovation journey that transformed a century-old marine company into the industry's most innovative organization.In 2017, Bill attended Singularity University's Executive Program with a bold vision: to ensure his $1 billion company would thrive in an exponentially changing world. What followed was the creation of Watershed Innovation—a separate entity dedicated to disruptive technologies—and a string of industry-first achievements including electric boats, IoT connectivity, sustainable materials, and more. Fully committed, Bill returned to the Executive Program in 2023 to keep himself ahead of the curve.
In this candid discussion, you'll learn:
- Why separating disruptive innovation from core business operations was crucial
- How to build organizational support for radical innovation initiatives
- Real lessons from launching ahead of the market (and how to pivot successfully)
- The strategic thinking that earned 20+ innovation awards and 3x "Most Innovative Company" titles
- Practical insights on balancing risk, investment, and patience with emerging technologies
Perfect for executives, innovation leaders, and anyone tasked with future-proofing their organization. Bill's story proves that with the right mindset and approach, even century-old companies can lead the innovation charge.
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Singularity is the leader in educating, inspiring, and empowering leaders to imagine and create breakthroughs powered by exponential technologies.
We transform the way people and organizations think about exponential technology and the future, and enable them to create and accelerate initiatives that will deliver business value and positively impact people and the planet.
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