I’d Learn Digital Marketing This Way If I Started Today
New to marketing? Semrush Academy has free courses taught by industry experts. Start learning now: https://social.semrush.com/4y4hEWRMost beginners learn digital marketing one channel at a time: SEO, paid ads, social media, email, content, and now AI search. Instead of teaching channels one by one, Rita Cidre lays out a single framework that ties them all together — a five-stage journey that moves your customer from problem to decision: demand, discovery, message, trust, and action.
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🕒 Chapters
0:00 Intro
1:05 What is digital marketing, really?
2:41 Stage 1: Demand and the problem behind the purchase
3:42 Stage 2: Discovery, where people find you
4:57 Stage 3: Message, why your product fits
6:04 Stage 4: Trust, proving your claims are true
7:00 Stage 5: Action, guiding customers to the next step
7:49 Measurement and how to read the journey
9:01 The takeaway: think systems first
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