Magnus Walker on EVs, Porsches, and the Future of Driving
In this episode of The InEVitable by MotorTrend, hosts Ed Loh and Jonny Lieberman sit down with the one and only Magnus Walker—fashion icon, Porsche collector, designer, and automotive outlaw.Magnus opens up about his love-hate relationship with EVs, why Porsche’s electric strategy might be backfiring, and what the brand needs to do to stay true to its roots. He also shares behind-the-scenes stories about his TWR Supercat project, working with Pininfarina, and his upcoming Porsche book collaboration with Hannah Elliott.
From racing at Goodwood to collaborating with design houses, Magnus brings his unfiltered takes on branding, car culture, motorsport, and the future of driving passion.
#MotorTrend #TheInEVitable #MagnusWalker #Porsche #EVs #CarCulture #AutomotivePodcast #Supercat #Pininfarina #JDM #Design #Motorsport
0:00 – Welcome to The InEVitable
1:15 – Introducing Magnus Walker: The man, the myth, the beard
3:00 – From Sheffield to LA: How Magnus built his outlaw empire
5:25 – Why Magnus avoided talking EVs (and why he’s here now)
8:00 – Magnus on Porsche’s EV strategy and the Taycan dilemma
10:45 – EV realities: charging, range anxiety, and road trip pain
14:30 – Driving the 2,000-hp Pininfarina Battista
16:45 – Do brands still matter in the EV era? Magnus weighs in
20:30 – Porsche’s marketing vs. motorsport: the disconnect
25:30 – Formula E, heritage, and the problem with spec racing
28:00 – The real “Swiss Army knife” 911: Magnus’ 200k-mile Turbo S
33:00 – Are modern Porsches too expensive for enthusiasts?
35:15 – The most underrated Porsches you can buy now
38:00 – Collaborations, creativity, and Magnus’ approach to design
43:00 – The story behind the TWR Supercat project
47:00 – Goodwood success and the art of polarizing design
52:00 – Magnus on branding, inspiration, and his Porsche book
59:00 – Upcoming Goodyear IROC film and what’s next
01:04:00 – Car culture events: Pebble, The Quail, and the Wynn Concours
01:06:30 – Wrapping up with gratitude (and marmalade)
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