I Ranked 9 Marketing Predictions for 2027 (Fight Me)

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We asked Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing, to rank 9 marketing predictions for 2027 on an S / A / B / C / D tier list— from video dominance to IRL events as a competitive advantage.

📎 Pre-order Amanda’s book, Zero Click Marketing: https://zeroclickmarketing.co

🕒 Chapters
0:00 Meet Amanda Natividad
0:19 Trend 1: Interactive content
2:14 Trend 2: 90% of content will be video
3:12 Trend 3: Cold outreach becomes a negative channel
5:08 Trend 4: "Made entirely by humans" as a premium signal
6:55 Trend 5: AI search becomes default and citations matter most
8:50 Trend 6: Big creative marketing survives
12:17 Trend 7: IRL events as competitive advantage
16:08 Trend 8: Google secretly devalues content with SynthID tags
17:38 Trend 9: The doom question — what's the future of marketing?
19:11 Watch next and share your own tier list

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