The New Rules of YouTube (2027)

Today we're joined for the second time by YouTube strategist Paddy Galloway to discuss what works on YouTube in 2026, 2027 and beyond.

00:00 - The Great Device Shift: YouTube's Rise on TV
04:20 - Case Study: Red Bull's Everest Ski Video
07:00 - Viewer Behavior: TV vs. Mobile
10:11 - Navigating the New Homepage Layout
14:10 - The Shift from Formats to Shows
15:32 - Views vs. Returning Viewers
20:01 - Rethinking Success Metrics on YouTube
23:30 - The Future of Public View Counts
27:15 - The Risk of Format "Milking"
31:11 - Authenticity and Personal Connection
33:51 - Turning a Format into a Branded Show
38:03 - Syndication: YouTubers on Streaming Platforms
40:21 - Will YouTube TV Look Like Netflix?
43:56 - Current Frameworks: The "Every" Format
48:50 - Thumbnail Psychology and Engagement
53:52 - The Role of AI in Creative Workflows
56:30 - Maintaining Human Moats in an AI Era
01:00:20 - Long-form vs. Short-form Systems
01:02:45 - The Importance of Curation and Taste
01:04:57 - Closing Thoughts and Future Outlook

ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed. Receive SMS online on sms24.me

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What is YouTube?

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.