How YouTube Wants You to Make Shorts (2025 Guide)

Going viral on YouTube Shorts isn't luck, it's a science. This video breaks down the two key metrics you MUST master to get explosive growth. 🎥 Ready to record? Use code THINKMEDIA to get your first month of Riverside Pro free ➡️ https://creators.riverside.com/thinkmedia3

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⏰ Timecodes ⏰
0:00 - The SECRET to Going Viral on YouTube Shorts
0:46 - Why Your Shorts Die After a Few Views (The "Trial Phase")
1:51 - The 2 Most Important Metrics You Need to Know
2:01 - Metric #1: Swipe-Away Rate Explained
3:32 - Record Pro-Quality Content with Riverside (Sponsor)
4:57 - Metric #2: Average Percentage Viewed Explained
6:11 - Viral Shorts Case Studies (& Their Secret Analytics)
11:09 - How to Improve Your Shorts for Viral Growth
11:20 - How to Lower Your Swipe-Away Rate (Hooks & First Frames)
15:52 - How to Increase Your Average Percentage Viewed
17:22 - Proven Viral Formats You Can Use Right Now

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Do your YouTube Shorts get a quick spike of views and then die? You're not alone. This is because YouTube's algorithm runs every Short through a "trial phase," testing it against two crucial metrics. If you fail the test, your video flatlines. In this guide, we reveal exactly what those metrics are and how to improve them.

This is a complete masterclass on the YouTube Shorts algorithm. Learn the data-driven strategies behind viral content, with real-world case studies and examples of what works right now.

In this YouTube Shorts strategy guide, you will learn:

The 2 most important analytics for Shorts: Swipe-Away Rate and Average Percentage Viewed.

What a "good" percentage is for each metric to increase your chances of virality.

Actionable tips to improve your hooks, first frames, and storytelling to keep viewers watching.

Proven viral formats you can use for your own content.

Why the "Generalist Principle" can help you reach a broader audience.

Our mission here at Think Media is to help purpose-driven entrepreneurs go full-time doing what they love and making an impact through the power of video.

Disclaimer: Please see the link for our disclaimer policy for all of our videos on the Think Media and Think Media Podcast YouTube channels. https://go.thinkmedia.com/youtube-disclaimer Receive SMS online on sms24.me

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What is YouTube?

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.