A Ridiculously Straightforward Guide to Link Building (2027)
👉 See who links to you and your competitors with Semrush Backlink Analysis — try it FREE for 7 days: https://social.semrush.com/4rZxfoYThere are two types of link building, and if you focus on the wrong one, you'll burn months of effort with little to show for it. This video explains both — the tactics that produce a high volume of links, and the harder tactics that build your brand's associations with the stuff you want to be known for.
What's covered:
• The two categories: link producers vs association producers
• Three real use-cases — new site, established site with limited resources, established site with budget
• How to analyze your competitors' backlinks for patterns
• How to get featured on resource pages (plus the exact Google search operators to find them)
• How to find broken link opportunities
• How to create linkable assets that earn links long after you publish
• How to create Digital PR campaigns that drive hundreds of mentions
• How to get fast, easy links from technology partners, resellers, agencies, and industry organizations
Links mentioned:
📎Learn more about link building tactics: https://social.semrush.com/4yHbk8q
📎Start Semrush FREE 7-day trial: https://social.semrush.com/473zSfI
📎Learn more about broken link building: https://social.semrush.com/4zm6e15
📎Digital PR campaign examples: https://social.semrush.com/4jctR7F
📎Learn how to earn quality links with our FREE off-page SEO course: https://social.semrush.com/4dtZ02O
Google search operators Chris uses:
• [your topic] + inurl:resources
• [your topic] + intitle:resources
• [your topic] + "helpful resources"
• [your topic] + "useful links"
🕒 Chapters
0:00 Why most link building effort gets wasted
0:26 The two types of link building
2:08 Which type should you focus on (three scenarios)
3:43 The six tactics
3:50 Tactic 1: Analyzing your competitors' links
6:17 Tactic 2: Getting featured on resource pages
8:29 Tactic 3: Finding broken link opportunities
10:29 Tactic 4: Creating linkable assets
12:39 Tactic 5: Digital PR
15:10 Tactic 6: Getting links from partners
16:31 Wrap-up and next step
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