#HowIPM Always Work with SupportFINAL H Pedro Tip 2
Pedro Moreno, Head of Products at Serasa Experian, shares his approach to uncovering product insights by creating a direct channel to your support team.Support is your front line to the customer. Pedro recommends three ways to leverage this connection:
1. Create a clear, active channel between product and support
2. Regularly review how support conversations reflect customer pain
3. Use support insights to guide product improvements and manage scenarios
When support feedback is connected to product decisions, customer satisfaction improves and teams stay grounded in real user needs.
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https://www.linkedin.com/in/pedrohom/
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