Aamir Khan: Truth About Netflix, OTT, Audience & Future of Indian Cinema | Indian Business Podcast
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VIDEO INTRODUCTION:
In this episode of the Indian Business Podcast, Bollywood legend Aamir Khan takes us inside the world of cinema, revealing how he blends powerful storytelling with commercial success. From his early “gurukul” style training in filmmaking to shaping masterpieces like Lagaan, Taare Zameen Par, 3 Idiots, and Dangal, Aamir shares what it takes to make movies that move people and rule the box office. He opens up about the craft of editing, the importance of audience testing, and why chasing excellence always outweighs chasing fame. With candid stories from casting rooms, behind-the-scenes challenges, and lessons learned from decades in the entertainment industry, this conversation offers a rare glimpse into the business and art of filmmaking from one of India’s most respected actors and producers. If you love cinema and want to understand the mindset that creates timeless hits, this is an unmissable episode.
Timestamps
00:00 Introduction
03:27 Why Aamir’s films matter & his vision
05:27 What made him a perfectionist
10:42 Early career lessons
12:30 Why setting the right premise is key
15:29 Editing: the make-or-break stage
20:45 Aamir’s unique film testing method
41:32 How to predict what works
44:45 How Dangal came to him
46:42 The casting process
51:19 How actors prepare off-camera
55:56 Can audience connection guarantee success?
1:02:31 Why Sitare Zameen Par is on YouTube, not OTT
1:39:05 Why India hasn’t made a Game of Thrones
1:39:53 How to reach Aamir Khan Talkies
1:40:28 How to learn editing & enter films
1:45:39 Is Mahabharat happening?
1:46:25 Wrap-up
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
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