Why social media deserves a seat in the c-suite | Megan Shallow | TEDxWest Vancouver
In her talk, Megan challenges the way companies think about social media by showing how it has quietly become the place where trust, connection, and reputation are formed long before a customer ever interacts with a brand. She argues that social media is no longer just a marketing tool, but a core part of business strategy, and that today’s companies need a new seat in the C-suite to keep up with cultural shifts in the creator economy. By reframing social media as relationship-building rather than promotion, she reveals how connection and community can naturally drive conversion in a digital world.Megan is a social media strategist and social media agency owner with nine years of experience helping businesses grow organically through community, referrals, and authentic storytelling. With a psychology background focused on how digital communication shapes human relationships, she combines behavioral insight with real-world expertise to guide companies in rethinking how social media fits into their operations. Her work as a fractional Chief Social Media Officer has supported CMOs, marketing teams, and business leaders who rely on her to translate the outside conversation into meaningful strategy.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Receive SMS online on sms24.me
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