GTA 6's Billion-Dollar Hype Machine
After more than a decade of development and an estimated $1 billion-plus investment, Grand Theft Auto 6 is shaping up to be one of the biggest video game launches ever. Analysts project billions of dollars in sales, while Take-Two investors will be watching to see whether the highly anticipated game can live up to sky-high expectations. Its impact could reach far beyond gaming, with ripple effects for creators, food delivery, streaming, music and other forms of entertainment. CNBC’s Julia Boorstin examines the business behind GTA 6, the risks facing Rockstar Games and its parent company, Take-Two Interactive, and what the release could mean for the wider entertainment industry.Chapters:
0:00 Introduction
2:18 Chapter 1 - Making of GTA
6:30 Chapter 2 - Creator economy
8:25 Chapter 3 - Economic impact
10:15 Chapter 4 - Will gaming ever be the same?
Senior Correspondent: Julia Boorstin
Produced by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Edited by: Matt Soto
Animation: Jason Reginato, Emily Park
Senior Director of Video: Jeniece Pettitt
Additional Production: Rowan Buck
Additional Footage: Getty Images, Rockstar Games
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