Where socks meet Big Bird: Bombas & Sesame Workshop
In The 1 on 1 with CNN, two influential leaders come together for an intimate conversation about the moments, decisions, and ideas that shaped their paths — and what's next.You may not think that a sock company and a children's TV show have much in common, but Bomba’s Jason LaRose and Sesame Workshop’s Sherrie Westin discuss how their companies deliver mission-driven results on The 1 ON 1 with CNN. From Bombas donating 200 million essential clothing items to homeless shelters to Sesame Workshop’s humanitarian response in the Middle East, there’s more to socks and Elmo than meets the eye.
Watch the latest episode of The 1 on 1 with CNN at cnn.com/the1on1.
0:00 Intro
0:39 Bombas' and Sesame Workshop's missions
2:28 Partnership & being in a community of mission-based companies
4:58 Do customers care about mission or is it all about product?
7:09 Sesame's initiatives outside of the TV program
10:48 Jason LaRose's most impactful mentors & the importance of EQ
13:33 Overrated leadership advice & focusing on your strengths
16:08 Sesame's humanitarian response in the Middle East & Bombas charity challenges
18:50 Stewarding a brand vs. making pragmatic decisions about the business
20:33 Jason's experience being a newcomer to Bombas
23:39 Shared passion for the work and lucky to be able to lead
Sponsored by Microsoft.
#SesameStreet #OneonOne #Bombas Receive SMS online on sms24.me
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