The Art of Earning Trust | How To Sell Bitcoin Ep. 1
How do you sell Bitcoin to people with $10 million portfolios? In this debut episode of How to Sell Bitcoin, Swan Private’s Steven Lubka shares the behind-the-scenes story of building Bitcoin’s premier private wealth service. From Clubhouse rooms to billion-dollar treasuries, Steven breaks down why institutional capital is flooding into Bitcoin—and why authentic trust, not slick sales tactics, is the only way forward.Timestamps
00:00:00 - The Awakening of Global Capital to Bitcoin
00:01:32 - Meet Steven Lubka
00:03:44 - Stephen's Journey: From Skeptic to Bitcoin Advocate
00:06:36 - The Wild West of Clubhouse: Early Bitcoin Discussions
00:09:57 - Navigating the Dark Side: Shitcoinery and Lessons Learned
00:12:26 - Bitcoin's Monetization Phase: A New Era
00:14:15 - The Evolution of Swan: From Gifting to Brokerage
00:17:11 - Building Trust: The Key to Successful Bitcoin Sales
00:24:08 - Overcoming Client Objections: The Education Process
00:30:48 - Authenticity in Sales: The Heart of Trust-Building
00:36:48 - The Role of Congruence in Relationships
00:43:06 - Effectively Explaining the Value of Bitcoin
00:47:40 - Outro: Final Words on Conviction
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