Why "Perfect" Brands Don't Work Anymore (Forward 2025 Part 2)

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What if the very thing you’re hiding is the one thing that makes your brand unforgettable?

Perfection is out. Authenticity is in. Here’s why your flaws are the future of your brand.

In this part 2, Chris Do breaks down why the polished, curated brand is breaking trust—and how the messy, human, vulnerable version of you is exactly what the world needs.

From flipping your weaknesses into strengths to designing your identity with intention, this talk will challenge how you see yourself and your brand forever.

🎥 Missed Part 1? Watch it here → https://youtu.be/XdNQC_zDCW0

This video is for you if:
🔥 You’re building a personal brand but don’t feel “interesting enough”
🎭 You hide parts of your story you think are “off-brand”
🤐 You struggle to be authentic without oversharing
🧱 You’ve hit a ceiling with content that’s high-value but low-connection
🧠 You want to turn your pain into your power—and your purpose

✏️ In This Episode:
0:00 Intro & Warm-up
0:42 Weaknesses Into Strengths
8:33 You NEED This
14:06 Embody Your Brand Identity
23:44 Core Lessons
24:33 Watch Members-Only Content!

📚 Resources Mentioned:
Alchemy by Rory Sutherland
Don’t Make Me Think by Steve Krug
The Hero’s Journey by Joseph Campbell
Y-3 by Yohji Yamamoto x Adidas

🔗 Connect with Chris:
https://www.instagram.com/thechrisdo/

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro

🎵 Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

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