AI-generated influencers are here. Can you tell who’s real? | The Excerpt
Generative AI is making it easier than ever to create influencers who don’t actually exist. These synthetic personas can build audiences, promote products and even shape political conversations — often without people realizing they aren’t real. So what happens when influence itself can be engineered at scale? We sit down with Charlie Warzel, a staff writer at The Atlantic, who explains how AI-generated influencers are fueling a “volume game” online, why authenticity may matter less than we think and how this trend could deepen misinformation and political division. Plus, what to look for if you’re trying to spot what’s real — and what’s not — in your feed.Sign up for our newsletter for the day's top stories, from sports to movies to politics to world events: https://profile.usatoday.com/newsletters/daily-briefing/ Receive SMS online on sms24.me
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What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
