From $10M to $70M ARR in 12 Months, The Story of OpenArt - Coco Mao
Automate Compliance (and get $1,000 off!!) - https://vanta.com/lubaToday I walk with Coco Mao, CEO and co-founder of OpenArt, an AI visual storytelling platform. Coco spent years as an engineer at Google, ran her own startup inside Google's internal startup incubator, and built OpenArt through six months of weekly pivots until a prototype built in under three days went viral on Hacker News, and now she's betting the entire company on a new category she calls vibe directing.
We get into:
- Why she quit her Google side-hustle instincts, including the Amazon fidget-toy business she overstocked right before founding OpenArt
- The six-month stretch of weekly pivots that ended with a three-day prototype going viral on Hacker News
- OpenArt's bet on "vibe directing," the video-agent category she compares directly to vibe coding
- What actually separates good AI-generated work from "total slop": idea and taste, not the tools
- Launching the AI Personality Awards with Fanvue, and why she thinks AI influencers will make human creators more valuable, not less
So much more!
**Timestamps**
(๐๐:๐๐) ๐๐ซ๐๐ข๐ฅ๐๐ซ
(๐๐:๐๐) ๐๐จ๐๐จ ๐๐๐จ, ๐๐๐ & ๐๐จ-๐ ๐จ๐ฎ๐ง๐๐๐ซ, ๐๐ฉ๐๐ง๐๐ซ๐ญ
(๐๐:๐๐) ๐๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐ข๐๐ ๐๐ญ ๐ญ๐จ๐ฒ๐ฌ ๐จ๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐๐จ๐ซ๐ ๐ช๐ฎ๐ข๐ญ๐ญ๐ข๐ง๐ ๐๐จ๐จ๐ ๐ฅ๐
(๐๐:๐๐) ๐๐๐๐ญ๐ข๐ง๐ ๐๐จ-๐๐จ๐ฎ๐ง๐๐๐ซ ๐๐จ๐ง ๐ข๐ง๐ฌ๐ข๐๐ ๐๐จ๐จ๐ ๐ฅ๐'๐ฌ ๐ฌ๐ญ๐๐ซ๐ญ๐ฎ๐ฉ ๐ข๐ง๐๐ฎ๐๐๐ญ๐จ๐ซ
(๐๐:๐๐) ๐๐๐ญ๐ญ๐ข๐ง๐ ๐จ๐ง ๐๐ ๐๐ซ๐ญ ๐ข๐ง ๐๐๐๐, ๐ ๐ง๐จ๐ง-๐๐จ๐ง๐ฌ๐๐ง๐ฌ๐ฎ๐ฌ ๐ฌ๐ฉ๐๐๐
(๐๐:๐๐) ๐๐ก๐ ๐ฐ๐๐๐ค๐ฅ๐ฒ ๐ฉ๐ข๐ฏ๐จ๐ญ ๐ญ๐ก๐๐ญ ๐ฅ๐๐ ๐ญ๐จ ๐ ๐๐๐๐ค๐๐ซ ๐๐๐ฐ๐ฌ-๐ฏ๐ข๐ซ๐๐ฅ ๐ฉ๐ซ๐จ๐ญ๐จ๐ญ๐ฒ๐ฉ๐
(๐๐:๐๐) ๐๐๐ฆ๐ข๐ง๐ ๐๐ฉ๐๐ง๐๐ซ๐ญ ๐๐ง๐ ๐ ๐๐ญ๐ญ๐ข๐ง๐ ๐ฆ๐ข๐ฌ๐ญ๐๐ค๐๐ง ๐๐จ๐ซ ๐๐ฉ๐๐ง๐๐
(๐๐:๐๐) ๐๐๐ข๐ฌ๐ข๐ง๐ ๐ ๐ฌ๐๐๐ ๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ง ๐ฌ๐ฉ๐๐๐, ๐ง๐จ๐ญ ๐ฆ๐๐ญ๐ซ๐ข๐๐ฌ
(๐๐:๐๐) ๐๐ข๐ซ๐ ๐๐๐ฌ๐ญ, ๐๐ข๐ซ๐ ๐ฏ๐๐ซ๐ฒ ๐๐๐ฌ๐ญ
(๐๐:๐๐) ๐๐ก๐ฒ ๐๐ฉ๐๐ง๐๐ซ๐ญ ๐ฌ๐ฎ๐ซ๐ฏ๐ข๐ฏ๐๐ ๐ฐ๐ก๐ข๐ฅ๐ ๐ข๐ฆ๐๐ ๐-๐ ๐๐ง ๐ซ๐ข๐ฏ๐๐ฅ๐ฌ ๐๐ข๐ฌ๐๐ฉ๐ฉ๐๐๐ซ๐๐
(๐๐:๐๐) ๐๐ข๐๐ ๐๐ข๐ซ๐๐๐ญ๐ข๐ง๐ : ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐๐๐ญ๐๐ ๐จ๐ซ๐ฒ ๐๐๐ญ๐๐ซ ๐ฏ๐ข๐๐ ๐๐จ๐๐ข๐ง๐
(๐๐:๐๐) ๐๐ก๐๐ญ ๐ฌ๐๐ฉ๐๐ซ๐๐ญ๐๐ฌ ๐ ๐จ๐จ๐ ๐๐ ๐ฐ๐จ๐ซ๐ค ๐๐ซ๐จ๐ฆ ๐ญ๐จ๐ญ๐๐ฅ ๐ฌ๐ฅ๐จ๐ฉ
(๐๐:๐๐) ๐๐๐ฎ๐ง๐๐ก๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐๐ฐ๐๐ซ๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ ๐๐ง๐ฏ๐ฎ๐
(๐๐:๐๐) ๐๐ก๐ ๐ก๐๐ซ๐๐๐ฌ๐ญ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐ฌ๐๐๐ฅ๐ข๐ง๐ : ๐ซ๐๐ข๐ง๐ฏ๐๐ง๐ญ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐๐ฅ๐
(๐๐:๐๐) ๐๐ก๐ ๐จ๐ง๐ ๐๐จ๐ฎ๐ง๐๐๐ซ ๐๐๐ฅ๐ข๐๐ ๐ฌ๐ก๐ ๐ง๐จ๐ฐ ๐ญ๐ก๐ข๐ง๐ค๐ฌ ๐ข๐ฌ ๐ฐ๐ซ๐จ๐ง๐
(๐๐:๐๐) ๐๐ฎ๐ญ๐ซ๐จ
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