This Product Got Tons of Press. AI Ignored It
👉 See where your product shows up in ChatGPT, Google AI Mode, and other LLMs with Semrush's AI Visibility Toolkit — try FREE for 7 days: https://social.semrush.com/4xFWQ7CA massage table with press coverage in CNN, SFGate, Lifehacker, PopSugar, Elle, and Apartment Therapy still doesn't show up when you ask ChatGPT for the best at-home massage table. Amanda Milligan digs into why, and turns the Chirp Contour into a case study of three mistakes that kill AI visibility.
In this video, we cover:
• How to earn AI recommendations
• How to structure your product page copy
• Why third-party sites sometimes outrank brand's own site as the source for LLMs
• Why earning coverage outside your citation core matters
• Three fixes any marketer can start on this week
📎 Read more about citation core on the Semrush Blog: https://social.semrush.com/4yJnlK9
📎 Try the Semrush AI Visibility Toolkit for free: https://social.semrush.com/4ha55lP
🕒 Chapters:
0:00 Great media coverage, but no LLM mentions
0:44 The Chirp Contour case study
1:25 Three mistakes that influence AI Visibility
1:45 Mistake 1: product pages too vague for LLMs
3:19 Mistake 2: no clear differentiation from competitors
3:38 Mistake 3: coverage from the wrong publications
4:47 How citation core changes your PR strategy
4:56 Three takeaways for marketers
6:15 Wrap-up and next steps
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