Influencer Marketing: Beginner vs Pro - What Most Marketers Get Wrong
Why pros choose micro-influencers over mega influencers (60% higher engagement + 10x cheaper)*Download HubSpot's comprehensive guide that gives you everything you need to launch an influencer campaign!* 🔗 https://clickhubspot.com/4cad91
Are you making these costly influencer marketing mistakes? In this episode of Marketing Beginner vs. Pro, I reveal why chasing follower counts is sabotaging your campaigns and show you the exact strategies professionals use to find micro-influencers who deliver 60% higher engagement rates at 10x lower costs.
What You'll Learn:
Why micro-influencers (under 50K followers) outperform macro-influencers for SMBs
The 4-criteria framework pros use to evaluate influencer partnerships
How to craft personalized outreach emails that get responses
6 types of influencer content formats and when to use each
Essential contract elements that protect your investment
Attribution models to accurately measure campaign ROI
Key Insights Revealed:
Micro-influencers generate up to 60% higher engagement than macro-influencers
Strategic partnerships beat one-off deals for long-term success
Proper attribution models separate real ROI from seasonal sales spikes
Timestamps:
0:00 - The fragmented media landscape opportunity
0:55 - Follower count myth debunked
1:36 - 4-criteria influencer evaluation framework
2:17 - Professional vs beginner outreach examples
4:32 - 5 content collaboration formats explained
6:38 - Contract essentials and partnership setup
7:04 - Creative collaboration best practices
8:31 - KPI selection and attribution models
9:58 - Key takeaways and next steps
#InfluencerMarketing #SmallBusinessMarketing #DigitalMarketingStrategy #MarketingTips #SocialMediaMarketing #EntrepreneurTips #MarketingBeginnerVsPro #MicroInfluencers #MarketingROI #ContentMarketing
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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