She Designed Meta’s New AI Logo.. The Internet Attacked Her!

She designed a logo for Meta. Then the backlash reached her doorstep.
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Jessica Hische’s work on Meta’s new Muse AI identity sparked a fierce debate about design, money and ethics—with personal attacks and, according to WIRED, photographs of her home posted online. We examine what Meta actually hired her to do, why accepting the commission angered fellow creatives, and where professional criticism crosses into harassment. Would you have taken the job?

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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
All video and original artwork protected. Unauthorised use may result in legal action. Music used with permission or via the YouTube Audio Library.

0:00 The Beginning & Backlash
0:31 The Logo Design
2:15 Why Hische Did It
2:42 The Main Problem
3:52 The Criticism
4:43 The Future For Designers

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