Mark Rober's $60 Million Dollar Experiment
Start your store on Shopify: http://shopify.com/colinandsamirToday on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe.
00:00 Intro
01:15 Mark Rober’s $60 Million Science Project
07:43 The Secret to Making a Viral Video
09:55 Why Mark Rober Hired a Chief Content Officer
12:28 The "Titan" Mission That Almost Ended Mark
15:54 Bringing "Legacy Media" to YouTube
19:23 Scaling Up Without Losing Your Heart
23:07 The Problem With "Professionalized" Creators
30:35 Hollywood vs. YouTube: The Collision
32:15 "Schooled": Mark’s New Netflix Competition Series
41:59 Behind the Scenes of the Alex Honnold Live Climb
52:45 The Strategy Behind Mark’s Thumbnails
56:04 Why "Crunch Labs" is Bigger Than Mark Rober
01:01:23 The $65,000 Rat Story
01:07:37 Mark’s Mother and the True Measure of Impact
01:10:32 Mark Rober is Buff Now? Receive SMS online on sms24.me
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What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
