Warner Music Tech President on Turning Tech into Revenue | Ariel Bardin
00In this episode, Carlos Gonzalez de Villaumbrosia sits down with Ariel Ban, President of Technology at Warner Music Group, live from the ProductCon stage.Warner Music Group, home to some of the world’s most iconic artists, is undergoing a bold transformation under Ariel’s leadership. A former Google and YouTube executive, Ariel brings a startup mindset to a 900-person organization within one of the most tradition-rich industries: music.
In this conversation, Ariel shares his unfiltered approach to digital transformation—from replacing bloated MVP culture with his “Minimum Proud Product” philosophy to building real-time dashboards that empower artists with actionable data. He also dives into the infamous “3-sh***ts” framework he uses to evaluate product managers, and how he’s instilling a culture of trust, ownership, and creativity across a global tech org.
In this episode, we'll explore:
- Ariel’s journey from big tech to the music industry and his unique take on what transformation really looks like.
- Why MVPs are a “disease” and how to build products artists and fans are proud of.
- The strategy behind launching artist-facing tools like real-time revenue dashboards.
- How Warner Music is leveraging AI to unlock value in a highly creative, fast-changing space.
Chapters:
(00:00) – Welcome to the Live Podcast
(01:36) – Ariel’s “Three Sh*ts Rule” for Evaluating PMs
(03:47) – The Three Phases of Warner’s Tech Transformation
(07:58) – Changing the Mindset: Tech as a Revenue Driver
(10:00) – Building Transparency with Artist-Facing Tools
(10:34) – Managing Up and Building Trust with the CEO
(16:30) – Time Management and Driving Company Culture
(18:49) – Staying Hands-On in the Build Phase
(20:45) – From MVP to Minimum Proud Product
(22:04) – Leveraging AI Across the Music Business
Key Takeaways👇:
- Redefining Digital Transformation: Ariel argues that real change starts with culture, not tech—and shares how to lead with clarity at scale.
- Artist-Centric Product Thinking: Empowering creators through data requires more than just tools; it requires trust, transparency, and a proud product experience.
- From MVP to MPP: His “Minimum Proud Product” philosophy offers a sharp critique of default startup practices and a new way to drive quality and impact.
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