The only rules you need for leading commercial product teams - Faith Forster (CPO, Legl)
In this episode of The Product Experience, Lily and Randy speak with Faith Forester about the art of aligning product work with commercial outcomes. From redefining velocity as a function of customer value to implementing impact models that quantify ROI, Faith outlines practical frameworks to help product teams think commercially without compromising user value.She also explores the evolving role of AI in product development, the necessity of syncing planning cycles with business units, and why happy teams are the cornerstone of faster, better delivery.
Key takeaways
- Velocity = Value: Product velocity isn't about coding speed—it's about reducing time to customer value to improve ROI and lower opportunity cost.
- Impact Modelling: A disciplined approach to estimating commercial outcomes before development helps product teams understand and justify their work.
- AI Integration: Teams are expected to primarily use AI tools within three months to boost delivery speed and build organisational capability.
- Viability from Day One: Pricing and revenue potential must be considered from the outset—not after feature completion.
- Cross-Functional Alignment: Successful planning requires synchronising product cycles with finance, sales, and marketing calendars.
- Happy Teams, Better Results: Reducing friction between design, engineering, and product roles directly impacts delivery speed and feature quality.
Chapters
00:00 – Redefining velocity: Why speed isn’t just about code
01:05 – Faith’s journey from Dex to Legal
03:02 – Introducing the commercial value talk
04:51 – Understanding the P&L from a product lens
08:07 – Why team cost-awareness matters
10:00 – Building better impact models
12:25 – Increasing ROI through value velocity
16:37 – The AI imperative: Adoption, anxiety, and acceleration
20:58 – Planning cycles: Aligning product with forecasting
26:52 – Balancing experimentation with commercial accountability
30:40 – Startups, viability, and early revenue thinking
33:21 – Happy teams deliver better outcomes
38:12 – Final reflections
Featured links
Follow Faith on LinkedIn | https://www.linkedin.com/in/faithforster/
Legl | https://legl.com/
Listen to Faith's previous episode on the Product Experience, live at #mtpcon 2023 - 'Experimentation best practises for product teams' | https://podcasts.apple.com/gb/podcast/experimentation-best-practices-for-product-teams-iqbal/id1447100407?i=1000634246144 Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to The only rules you need for leading commercial product teams - Faith Forster (CPO, Legl)
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
