How to Add Schema Markup to Your Website (Super Easy, Any Platform)
👉 Find invalid schema markup across your whole site using Semrush Site Audit. Try it free for 7 days: https://social.semrush.com/4BYtMLZSchema markup can make your pages eligible for rich results such as star ratings, prices, and stock status, and adding it requires no coding background. In this video, we show how to generate schema and add it to any website (WordPress, Shopify, Lovable), then test it with Google’s Rich Results Test and the Schema Markup Validator.
What’s covered:
• How to generate schema manually or with AI, even for pages that aren’t live
• How to add schema in WordPress with Rank Math, Yoast, or a plugin
• Why a schema validator can pass code the rich results test flags
• Which properties Google requires and recommends for each schema type
• How to find invalid schema across your whole site with Site Audit
• Why rich snippets can lift your click-through rate
• Which pages to add schema to first
Assets and links mentioned:
📎 Semrush free 7-day trial: https://social.semrush.com/4BHCo9g
📎 Google’s rich results test and schema markup validator: https://social.semrush.com/4iltA1p
📎 Google’s guidance on structured data: https://social.semrush.com/4e9Fnxs
📎 What is schema markup and how to add it to your site — read more on the Semrush Blog: https://social.semrush.com/4imcsZn
📎 Learn more about rich snippets: https://social.semrush.com/4kvsfX5
📎 What is technical SEO? Basics and best practices: https://social.semrush.com/3X355xy
🕒 Chapters:
00:00 Intro
00:28 Why schema markup matters
01:59 How to generate schema markup manually
03:33 How to generate schema markup with AI
04:35 Generating schema for a page that isn’t live
05:41 Asking AI which schema properties you need
06:30 How to use a schema generator tool
07:17 Adding schema to a custom-built site
08:07 Adding schema with a WordPress code snippets plugin
08:26 Adding schema with Rank Math or Yoast SEO
09:27 Adding schema in Shopify, Wix, and other CMSs
10:24 Adding schema to a vibe-coded site
12:00 How to validate your schema markup
12:21 Rich results test vs. schema markup validator
14:41 Checking your whole site’s schema with Site Audit
15:23 Next steps
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