Nara Thai’s Authentic Growth Story | Inside The Brand
Punita Sabharwal, Managing Editor, Entrepreneur India, sits down with Narawadee Srikarnchana (Yuki) and Ms. Sirisopa Chulasewok (Jean), the co-founders of Nara Thai, as the iconic Thai restaurant brand enters the North Indian market with its Gurgaon launch.What started in 2004 as a passion for cooking and culture has today grown into a globally loved brand spanning seven countries.
In this conversation, the founders share:
1. Why staying true to authentic Thai cuisine has been their biggest strength for over 21 years
2. How customer love sparked international expansion, market by market
3. The real challenges of scaling food businesses across cultures
4. Why training chefs and preserving the Thai palate matters more than rapid growth
5. How localization works in India, from 50% vegetarian menus to standardized sauces
6. The role of perseverance, ethics, and partnerships in building a lasting brand
From pioneering Thai cuisine in shopping malls to dreaming of Europe and global expansion, Yuki and Jean reflect on lessons learned, mistakes corrected, and why food businesses are about much more than just food — they’re about all five senses.
A thoughtful masterclass for restaurateurs, franchise founders, and aspiring entrepreneurs looking to build brands that last.
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