2026 Amazon Ads Masterclass | Scale Your D2C Brand
Is your Amazon scaling strategy stuck in the past? In this deep-dive workshop, we sit down with Sandeep, Founder of Regro Media, to uncover the exact playbook for dominating Amazon in 2026.The "list and forget" days are over. Today, success on Amazon requires a Full Funnel Advertising approach—moving customers from Awareness to Consideration, and finally to Purchase and Loyalty. We discuss everything from Amazon DSP and Amazon Marketing Cloud (AMC) to the rise of Quick Commerce and Amazon Now.
Whether you are a solopreneur or a growing D2C brand, this video will change how you look at ACOS, TACOS, and customer acquisition.
What You Will Learn:
The 2026 Playbook: Why the old Amazon strategy is failing and how the "Full Funnel" approach works.
Amazon DSP (Demand Side Platform)
AMC (Amazon Marketing Cloud)
The Power of Creatives
Quick Commerce
Advanced Metrics: Moving beyond ROAS to understand TCOS (Total Cost of Sales) and customer lifetime value.
AI in Advertising: How to use AI tools for ad automation and day-parting.
Connect with The Sandeep-
Website- https://www.regromedia.com
linkedin- https://www.linkedin.com/in/sandeepsajwan/
300+ Daily Orders | Amazon Ads Masterclass | Sahil Khanna @sammyakthar- https://youtu.be/urI4n1ZPIrM?si=FQPBXGX3xmgF1the
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Timestamp-
00:00 – Introduction
01:05 – The shift in the Amazon Playbook for 2026.
01:57 – Understanding the Marketing Funnel
03:34 – Differences in Funnel Strategy
Phase 1: Awareness (Top of Funnel)
05:58 – Awareness Strategy
08:10 – Amazon DSP (Demand Side Platform)
10:34 – Sponsored TV (STV)
11:42 – Why ROAS is the wrong KPI for the Awareness stage
15:30 – Off-Amazon Awareness
Phase 2: Consideration (Middle of Funnel)
21:00 – How the Consideration stage works on Amazon
25:34 – The reality of "Product Hopping"
26:12 – Key KPIs for Consideration
34:25 – Science of improving CTR
Phase 3: Conversion & Purchase (Bottom of Funnel)
43:58 – Solving the Conversion Funnel
47:01 – The power of Branded Search and long-tail keywords.
49:21 – Explaining the Metrics: ROAS vs. ACOS vs. TACOS.
51:46 – The "Flywheel" effect
54:30 – The importance of Sales Velocity and maintaining Inventory levels.
Creative & Technical Tools
57:07 – Enhancing the Product Page: Brand Story modules and Premium A+ Content.
01:06:01 – Advanced DSP Tactics
01:13:02 – Amazon Marketing Cloud (AMC)
01:16:20 – Creating Custom Audiences in AMC
Q&A & Market Trends
01:22:34 – The rise of Quick Commerce
01:26:01 – How to access DSP and AMC
01:29:12 – Strategy for beginners
01:31:26 – Dealing with Malpractices
01:33:05 – The Brand Lifecycle
01:35:35 – Automation and AI Tools for Ads (e.g., Pacvue) and Day Parting.
01:44:31 – Final Summary: The necessity of being active on Social Media for Amazon success.
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