How Centro University is Transforming Creative Education in Mexico

“Social impact does not need to fight with profitability.”

In this conversation with HBS BiGS, Gina Díez Barroso, Founder and President of Centro University in Mexico, explains how she created a school that teaches students a multitude of skills: from fashion and textiles to business and entrepreneurship, setting them up for success at major companies like Netflix. She also talks about how the school helps create jobs for the surrounding homeless population, both as teachers and in other roles like gardening. Lastly, she touches on a unique business model –how Centro University can be profitable without donations.

Key takeaways:
• Centro University transforms how creative careers are taught
• Companies need students/candidates who can creatively think and change the world
• Centro University aids the homeless population by creating jobs, including teaching roles
• The university can make profits to support scholarships by working for major companies rather than accepting donations
• Mobility is crucial in the world today

As Barroso discusses, it is a privilege to be able to help the younger generations and to be profitable by bringing creativity to the outside world.

Timestamps:
00:13 - Transforming creative education in Mexico
01:17 - Creating economic value through creativity
02:36 - Transforming communities through education
04:00 - How CENTRO University is profitable
04:57 - Advice for business leaders

This video was filmed in Mexico City as part of our institute’s second Latin America Leadership Roundtable, which empowers Latin American business leaders to tackle pressing societal issues.

See more on BiGS research related to education:
https://www.hbs.edu/bigs/is-business-education-serving-society Receive SMS online on sms24.me

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