Stop Building a Brand. Start Being You.

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Most people are trying to “build” a personal brand—and it’s backfiring.

In this episode, @ChrisDo and @realtimfrancis flip the script on what personal branding really means in 2025.

It’s not about content pillars, curated personas, or clever taglines.

It’s about radical self-acceptance, self-expression, and showing up with vulnerability in a world of AI-generated everything.

This video is for you if...
😤 You’re tired of performative personal branding advice
🎭 You feel like you’re playing a role online just to be accepted
📉 Your content is polished—but your engagement is flat
💬 You crave real connection, not just conversions
🚫 You’re scared that being fully “you” might repel clients
📈 You’re ready to attract the right people by showing up real

✏️ In This Episode:
0:00 Intro
1:33 Rethink Personal Branding
4:39 Authenticity & Responsibility
13:01 How to Be Magnetic
23:21 Self-Expression & Marketing
26:53 Personal Branding & AI
28:53 Q&A
28:54 Expanding Niches
35:25 Scaling
47:41 Are You “Boring”?
57:30 Free vs. Paid Content
1:09:06 Branding as an Introvert
1:17:05 Outro

📚 Resources Mentioned:
The Hero’s Journey — Joseph Campbell
This Is Marketing — Seth Godin
The Brand Gap — Marty Neumeier
Carl Jung’s Shadow & Persona Model
TEDx Talk — Aaron Draplin’s storytelling breakthrough

🔗 Connect:
https://www.instagram.com/thechrisdo/
https://www.instagram.com/realtimfrancis/

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: Tim Francis Receive SMS online on sms24.me

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