PM Mind for the Upmarket Climb | fmr Asana Director of Product
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Is your board pushing you to take your product upmarket? In this session, we’ll explore what product leaders need to know to make that move successfully—from the new demands you'll hear from customers, to the changes your product development processes will require, to the PM skill sets you'll want to prioritize as your team evolves.
Timestamps
1:57 - Introduction to Product Management for Enterprise 🎯
3:02 - Why Enterprises Are Lucrative Targets for Product Teams 💼
4:36 - Key Differences Between Building for SMBs vs. Enterprises 🏢
7:00 - Aligning Product Strategy with Enterprise Needs 📊
9:30 - Vision vs. Execution: Crafting a Winning Product Roadmap 🛠️
12:26 - The Importance of Change Management in Enterprise Rollouts 🔄
19:02 - Building an Enterprise-Ready Product Team 👥
Meet the Speaker: Lawrence Han is a product leader with 15 years in B2B software and a deep focus on SaaS and enterprise product management. Most recently at Guidewheel, Lawrence leads the Product, UXR, Design, and QA teams, helping manufacturers unlock peak performance through AI-powered FactoryOps. Previously, Lawrence spent 8 years at Asana, where he built and led the enterprise product function, scaling it to support some of the world’s largest teams. Lawrence is passionate about making cutting-edge tech like SaaS and AI accessible to everyone—not just early adopters.
The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.
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Product School is the leader in Digital Transformation, Product Training, and Coaching. We work with individuals and organizations around the world to accelerate growth. We accelerate careers with our expert-led training and 1:1 coaching. We drive strategic business results, tying training to strategic business initiatives through our proprietary assessment and custom approach. Product School fuels sustainable growth and competitive advantage. Receive SMS online on sms24.me
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