The Fastest Way to Measure Traffic Lost to AI Overviews
ЁЯСЙ Connect the Semrush MCP now to pull live data on AI Overview exposure for your website: https://social.semrush.com/4yW8pZgIn this video, SEO expert Kevin Indig runs a live workflow showing how to measure a website's AI Overview exposure in under 10 minutes. What you'll learn:
тАв How AI Overview coverage has changed over the last few years
тАв How many clicks go to queries with an AI Overview
тАв Which prompts to use when pulling Semrush data inside Claude
тАв How to split your pages into three clusters: safe, defend, concede
ЁЯУО Browse 17 ready-to-use workflows and prompts for Semrush MCP in our free prompt library: https://social.semrush.com/46PM5EK
ЁЯХТ Chapters:
0:00 How teams usually treat AI Overview exposure
0:57 How AIO coverage changed in 2025
1:36 The Claude and the Semrush MCP workflow
2:22 NerdWallet example: 52% of the top 200 keywords exposed
2:49 Why the slope matters more than the snapshot
3:38 Grouping your keywords by URL cluster
3:55 Cluster 1: calculators and brand pages
4:08 Cluster 2: money pages
4:37 Cluster 3: explainers
5:21 The playbook: defend, concede, ignore
6:08 What to do now
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