How BJP’s Genius marketing strategy turned it into a political superpower in India? : Case study
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VIDEO INTRODUCTION:
Bharatiya Janata Party along with the NDA has finally won the general elections of India for the 3rd time in a row and unless there is a twist in the tale, Mr modi is all set to begin his 3rd term as the prime minister of India
Now while this generation only knows BJP as this dominating force in Indian politics, it is absolutely fascinating to know that, 40 years ago, while congress had 404 seats at the parliament, this was BJP which only had 2 seats in the parliament!!! While congress had lots of money, power and connections in the world, the BJP was a small group of believers with no money, no power and no connection!!! But these believers somehow had the guts to challenge the monopoly of congress!!!
And between 1984 to 2024, BJP did something so extraordinary that today it has emerged as the most powerful force in Indian politics!!!!
The question is,
How did these small group of beleivers turn BJP from a small political start up to such a dominating power in Indian politics??
How did they break the monopoly of congress inspite of having no money, power or connections???
What were the failures they faced while building their political start up?
And most importantly as students of business what are the lessons that we need learn from the incredible rise of bjp?
Our Best Indian Business Case Studies:
1. Asian paints - https://youtu.be/jGT6ob8hV6M
2. Amul - https://youtu.be/nnwqtZiYMxQ
3. Haldiram - https://youtu.be/Z7P-t_yc8gE
4. Lijjat Papad - https://youtu.be/EdpoEmifW7M
✅Study Materials:
https://indianexpress.com/article/explained/40-years-on-those-21-months-of-emergency-2411353/
https://www.hindustantimes.com/india/the-court-verdict-that-prompted-indira-gandhi-to-declare-emergency/story-uaDsy0j3B0vSdiPn2md9WO.html
https://www.federalreservehistory.org/essays/oil-shock-of-1973-74
https://academic.oup.com/rsq/article-abstract/42/1/103/6984680?redirectedFrom=fulltext
https://books.google.co.in/books/about/The_Rise_of_the_BJP.html?id=iQ5YEAAAQBAJ&source=kp_book_description&redir_esc=y
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