Crafting a High Impact Go-To-Market Plan for PMs | Head of PMM at Amazon
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Join us for an engaging webinar on "Crafting a High Impact Go-To-Market Plan for Product Managers" led by Jennyfer Goune, a Principal Product Marketing Group Leader at Amazon. In this session, we will delve into the essential components of a successful go-to-market (GTM) strategy, tailored specifically for product managers. Whether you're launching a new product or looking to refine your existing strategy, this webinar will provide you with actionable insights and frameworks to create a GTM plan that drives results.
Meet the Speaker: Jennyfer Gouyne, Head of PMM at Amazon
Jennyfer Goune is a strategic product marketing leader with over 15 years of experience driving go-to-market innovation and elevating brand and product visibility at global scale. Currently a Principal Product Marketing Pod Lead at Amazon, she spearheads GTM for creative tech and generative AI solutions, delivering standout results in product adoption, campaign performance, and cross-functional alignment. Jennyfer holds an MBA from Emory University and certifications in advanced product marketing and leadership from Harvard. Her expertise spans AI marketing, integrated campaigns, retention strategy, and marketing transformation across tech and financial services.
The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.
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