Can OLA SHAKTI turn things around for Ola Electric?

0:00 Intro
1:21 The Problem Ola Is Trying to Solve
5:03 Strategic Advantages Ola Has
6:44 Challenges Ahead

Ola Electric is entering a completely new phase — moving beyond electric scooters to become an EV + Energy company. In this video, we break down why Bhavish Aggarwal believes Ola’s new energy storage business, powered by the company’s massive Gigafactory, could eventually become bigger than their entire EV business.

We explore how Ola’s automotive products use only 10% of its 20 GWh cell capacity — leaving a massive opportunity that the company now wants to tap through Ola Shakti, an intelligent battery energy storage system (BESS) for homes and businesses. With solar integration, app-controlled energy management, and in-house 4680 Li-ion cells, Ola wants to disrupt a ₹3 lakh crore market dominated by diesel generators and lead-acid inverters.

But this bold move comes with equally big challenges — from Ola’s quality reputation and execution issues to new competition from legacy players like Exide and Amaron. Will Shakti help Ola turn profitable, or is this another risky bet? We break it all down in this case study.

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