How to Build a Winning SEO Team in 2026
AI has changed how people search – and your SEO team needs to keep up. In this video, Rita breaks down the 3 skills every SEO team needs right now and gives you a practical framework (build, borrow, or buy) for getting those skills onto your team.Try Semrush One free for 7 days ► https://www.semrush.com/lp/semrush-one-free-trial/en/?utm_source=video
0:00 - Introduction
0:14 - Why AI Changes Everything for SEO Teams
1:16 - Part 1: The 3 Skills Your SEO Team Needs
1:59 - Skill 1: AI Performance Tracking
3:00 - Skill 2: Writing for AI Extraction
4:25 - Skill 3: Managing Brand Presence Beyond Your Website
5:37 - Recap: The 3 Core Skills
5:49 - Part 2: Getting These Skills on Your Team
6:03 - The Build, Borrow, or Buy Framework
6:30 - Build: Training Your Existing Team
7:23 - Borrow: Freelancers, Consultants & Agencies
8:13 - Buy: Hiring New Talent
8:53 - The 70/20/10 Split
9:36 - What to Do This Week
🔗 Mentioned in this video:
https://www.semrush.com/blog/ai-visibility-tracking-for-small-teams/
https://www.semrush.com/blog/make-ai-your-creative-superpower/
https://www.semrush.com/blog/what-are-the-best-ways-to-monitor-ai-brand-mentions/ Receive SMS online on sms24.me
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What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
