Power of meme culture
From random nobodies becoming internet stars to washed-up Bollywood celebs finding a second life, meme culture is rewriting the rules of fame in India. But it’s not all fun—top celebrities have seen their careers wrecked overnight by one viral meme.Brands are cashing in too, using memes to push products and boost sales. Even OTT platforms are manufacturing memes to make average shows “viral” and attract subscribers.
In this video, we break down the rise of meme culture—how it entertains, manipulates, and even destroys lives in the digital age.
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